“The guy who invented the wheel was an idiot. The guy who invented the other three, he was a genius.” Sid Caesar
Right off the bat Berkun grabbed my attention by explaining the true definition of innovation:
Technically, “innovation” is defined merely as “introducing something new;” there are no qualifiers of how ground-breaking or world-shattering that something needs to be-only that it needs to be better than what was there before.
I kept reading and was rewarded.
Berkun uses the myths that currently exist about innovation to help explain how innovation actually happens.
He examines some of the reasons why these myths are popular and then he offers insights about how to approach innovation without falling prey to them.
Each chapter addresses one of the main myths and exposes the real path to innovation.
The myths include:
– the epiphany
– we understand the history of innovation
– there is a method for innovation
– people love new ideas
– the lone inventor
And my favorite myth:
– your boss knows more than you do.
If you believe innovation is only open to lone geniuses or you are waiting for the proverbial apple of a good idea to fall on your head, then you NEED to read this book immediately — if not sooner.