“An idea that is developed and put into action is more important than an idea that exists only as an idea.” Buddah
Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath & Dan Heath | Random House
I loved this book so much that as soon as I finished the last page I went back and read it all over again.
Made to Stick is a book that helped me to understand how to more effectively communicate my ideas and my message. A lot of the ideas felt familiar, but placed into this easy to read and entertaining context they jumped off the page and resonated — they were “sticky.”
No matter what your role is in an organization you’ve got ideas and information that you need to communicate: a quality improvement initiative, a change to workflow, new patient care guidelines. But it is wickedly difficult to transform the way people think and act — you need every advantage you can get.
In this book, you’ll learn the six key qualities of an idea that is made to stick:
Using examples of all kinds — from the infamous “kidney-theft ring” hoax to the Nobel-Prizing winning scientist who drank a glass of bacteria to prove a point about stomach ulcers — you will discover that sticky messages of all kinds draw their power from these same six traits.