Pure Genius

I just finished reading Walter Isaacson’s new book about Steve Jobs (couldn’t put it down) and I admit I am smitten with both Isaacson’s honest narrative and with the crazy genius (as in he was slightly nuts) who was Steve Jobs.

Here are a few of the passages I highlighted because they resonate so deeply with me and the work I hope we will collectively create:

“The main thing in our design is that we make things intuitively obvious.”

And this, about how Jobs insisted on working through problems and ideas, i.e. hand to hand combat, no PowerPoint slides allowed:

“People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.”


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